I am a senior creative leader specialising in brand governance, integrated campaign strategy, and executive-level design advisory within complex organisational environments.

As an in-house creative lead, I act as brand custodian and strategic design advisor to senior stakeholders, translating organisational objectives into clear, audience-focused communication across digital, print, and large-scale event platforms. My work includes national brand evolution initiatives, multi-channel campaign delivery, and the development of structured systems that strengthen consistency, efficiency, and quality assurance.

I lead end-to-end creative delivery, manage external suppliers and freelancers, mentor emerging designers, and contribute to executive-level discussions where strategic direction and public-facing communication intersect.

Alongside my design leadership, I am an internationally published author, bringing strong narrative capability, editorial judgement, and storytelling clarity to complex communication challenges.

I maintain advanced technical capability across the Adobe Creative Suite, motion design, HTML5 production, and presentation development.